HOW IS THE QUALITY TOURISM MARK AWARDED?
The Tourism Quality Mark is awarded to tourism professionals for the quality of their welcome and their services, as part of a voluntary approach, by the State (the Sub-Directorate of Tourism, of the General Directorate of Enterprises of the Ministry of Economy and Finance), thanks to the involvement of its many private or institutional partners
To obtain the Tourism Quality Mark
Must subscribe to Brand values and commit to:
A warm welcome
Mastery of foreign languages
Clear and precise information
Guaranteed cleanliness and comfort
Discovering a destination
Consideration of your opinion
Be classified if the regulatory classification exists for the activity (Hotels, Tourist residences, Tourist offices, etc.)
Set up a customer service (processing of complaints, satisfaction questionnaire, analysis of e-reputation, etc.)
Be audited on the basis of national benchmarks (between 250 and 600 evaluation criteria) by an external and independent firm on a regular basis (3 or 5 years)
Achieve a high level of performance during this audit carried out as a mystery shopper (minimum score of 85%)
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